Tomra
TOMRA's mission is to transform how we all obtain, use and reuse the planet's resources to enable a world without waste.
Redesign the handheld application used by drivers | Instrumentation for recycling solutions | USA
Background
Tomra’s fleet of drivers use a vital mobile application that helps guide them while delivering supplies at various stops. Users needed to go through multiple screens and some places required notes to be handwritten.
Since they were constantly on the move and on tight schedule, the interface made it very difficult to use in harsh lighting conditions.The client was looking at a drastically improved user experience that would motive their drivers to make behavioural changes and improve their efficiency and accuracy.
My role
I worked on Tomra Project as a UI/UX designer, I work with closly with USA team and involved in research, data gathering and persona creation.
In addition to those I was also partly responsible for building the Tomra Design System in XD, which is being utilized across different teams and helps designers and developers to collaborate more efficiently and transparently.
Solution
The foundational principles for the redesigned app were simple
Intuitive data entry, use of auto - fill and predictive text, voice commands.
Providing large surface areas for interaction, exemplified by a new Number pad Customisation that reduced handwritten notes to a minimum.
Push notifications to quickly resolve geo - fence disputes between stops.
Design methods used during the project included journey mapping, facilitating workshops, user interviewing, usability testing, UI/UX design and prototyping solutions.
At the heart of great design is listening to the user. We conducted Contextual Interviews, enabling us to hear and see the drivers use the application in their native environment.
The next step was User Journey Mapping- a visual representation of how typical truckers used the app to fulfil their daily duties, and where the app succeeded-and more importantly , failed-in addressing user needs.
An ideation (What If?) exercise followed, with Rapid Ideation and helped elicit feedback from users while the application was getting designed. Rapid Prototyping allowed feedback to flow into the design and also course correct as required.
Finally , a Lean UX approach helped produce meaningful changes in quick iterations, improving the product by leaps and bounds in the here and now.
The Differentiators
🏆 Employed contemporary card - based design with customised number pad features.
Simplified the “Delay Capture” capability- which 99% of drivers avoided using previously, and made it more intuitive.
Added Progressive Disclosure capability so that the user is guided through the application without being bombarded with a lot of features straight away.
HSL.fi was awarded as the Best Web Service in Grand One 2021.
Business Value
🏆 Improved usage efficiency verified during driver buy-in meeting (real time validations, error contexts, prompts etc.)
Enhanced functionality and capability (new features like delay documentation, adding notes for stops etc.)
Improved data capture features and live feedback to driver on targets met, stops completed, changes to routes etc.
HSL.fi was awarded as the Best Web Service in Grand One 2021.